We were contacted by Jo from Women with Waders towards the end of 2019, who wanted to have a discussion around her existing website and looking towards starting the 2020 season with a new site.
The existing website they had was built in WordPress which was a nice surprise as we often see static HTML websites if we are doing a rebuild, however despite being a WordPress website, its design was dated and in particular, was not geared up for mobile devices.
See the screenshot below of the old website
Without pulling it apart too much, let us just show you what we came up with for the homepage, see the screenshots below
A nice opening page, crisp, clean and straightforward. We carried across the original ‘Annette’ graphic in the logo and reworked the text part of the logo to ensure web compliant and with better scaling. Our client chose the pond image as the main landing image which will be changed seasonally. A quick intro into the business before leading onto the next section.
The next section down are the hero services, so a quick look at the 6 main services on offer with an excerpt, you can click on these to visit the full page of content on each. On a mobile phone, these are 1 column wide for a similar experience to Instagram and Facebook for example, with the idea being the website is a vertical scrolling format as much as possible.
The next section down covers a great insight into introducing wildlife into your garden which is what our client wanted to get across. For homeowners with gardens, you have the ability to give wildlife a home and at the same time experience the pleasure of wildlife. We also added a new sub-section to the website which we call ‘solutions’ and these link to pages about the solutions Women with Waders have for Schools, small ponds, swim ponds and more. Below this are some customer testimonials.
The final piece to the homepage is the new ‘Ask Annette’ section which is meant to be a fun and eye-catching CTA (call to action), with the standard style footer at the bottom in a 4 column layout with contact details, Google Map and some website links. Links in the footer are a great user-friendly feature for somebody who has reached the bottom of the website, as they don’t need to then scroll back to the top to get the menu.
We hope you like the look and feel of the new web site’s homepage
Now this leads us on to one of the services pages. Pond Cleaning. The original website was a basic layout using a dated sidebar on the right.
With the new website we opted for a clean and modern layout starting with a large page title and full-screen image for maximum impact.
Then using a 50:50 for the core page content, which is one of our favourite layouts because you can split up a large amount of informative text with great imagery. The images are responsive and size themselves according to the screen size of the device, in addition to this on a mobile phone, it is a single column which goes text, image, text, image and so on.
Then we lead onto 2 columns of work examples (single column on mobile). One thing Jo and her team are very good at is taking pictures of their work before and after, they have a real pride for what they do and we wanted to make sure this shone through on the website as much as possible, whether it be with team photos or project photos.
Then finally the page is finished off with a couple of YouTube videos on pond cleaning, ‘ask Annette’ and the footer area.
So there you have it, the new Women with Waders website for 2020 which went live in March this year, and has already had lots of positive feedback and website enquiries. Check it out today at: https://www.womenwithwaders.co.uk